FOUNDED BY RACERS

PDI was founded in a garage by professional race car drivers, Ken Thwaits and Johnny Unser, in 1993. Our leadership team is still involved in competitive racing pursuits to this day. Their decades of successful on-track experience have taught them that two things separate champions from the pack, precision and dynamics.

From new product launches to customer experience initiatives to experiential events, we help clients push through existing limits to enable the performance increases needed to meet their demanding business goals. PDI’s depth of experience and broad market knowledge enable us to provide relevant, impactful strategies and performance solutions that spur individual success and keep our clients at the front of the field.

IMPACTING PERFORMANCE

At PDI, we believe in holistic approaches that directly impact business success. It’s that simple. Knowledge, on its own, is not enough. Learners must be inspired to act in a way that positively impacts performance. Our company’s competencies, from curriculum development to experience design to event production to logistics support and more, have been built to enable PDI to provide start to finish custom solutions to meet our clients’ demanding business goals. There are no “off-the-shelf” business objectives, so we don’t offer “off-the-shelf” solutions—ever.

CREATING ADVOCATES

Engagement inspires action. Our experiential events are designed to engage consumers and create advocacy—driving commitment and action. In a world of media clutter and constant distraction, PDI's mission is to design and execute events that cut through the static to deliver a pure experience and a focused message. Experiential events, regardless of scale, must deliver measurable results. Our approach to experiential marketing is anchored by an unwavering focus on creating true brand enthusiasts and producing tangible business impact.

GOING ELECTRIC

The rapid transition to EVs and other alternative fuel vehicles is presenting retailers and customers alike with the most fundamental change to the automotive landscape in more than 100 years. While these technologies might be new to most of the industry, PDI has been providing EV expertise for 10+ years. From the Nissan LEAF to the Audi e-tron and Mercedes-Benz EQC, forward-thinking OEMs have long relied on our team to introduce their most technology-intensive products and to ease both sales consultants and consumers gracefully into the age of the EV.

DELIVERING EXCELLENCE

In 1993, PDI started training automotive professionals at the racetrack. The visceral thrill of pushing cars to the limit brought new excitement and unprecedented enthusiasm to learners accustomed to static classroom sessions. Today’s technologies offer a staggering range of possible channels for delivering engaging experiences and impactful learning, and we believe in carefully matching the best medium for each solution. From driving events to eLearning micro-modules to business meetings and in-dealership interactions, PDI delivers impactful learning experiences optimized for each individual audience. Whether designing a digital participant guide for a BYOD environment or a full academy certification curriculum, PDI’s solutions focus on improving individual performance and meeting business objectives through interactivity and engagement.