FOUNDED BY RACERS
PDI was founded in a garage by professional race car drivers, Ken Thwaits and Johnny Unser, in 1993. Our leadership team is still involved in competitive racing pursuits to this day. Their decades of successful on-track experience have taught them that two things separate champions from the pack, precision and dynamics.
From new product launches to customer experience initiatives to experiential events, we help clients push through existing limits to enable the performance increases needed to meet their demanding business goals. PDI’s depth of experience and broad market knowledge enable us to provide relevant, impactful strategies and performance solutions that spur individual success and keep our clients at the front of the field.